Branson’s Challenge
17 Feb 2007
Richard Branson is at it again. He is offering 25 million dollars to the first scientist who devises a way to remove CO2 from the atmosphere.
The tycoon believes this project is vital to our survival. Governments are steeped in inertia when it comes to solving the greenhouse effect. It seems that our only hope comes from private investors willing to fuel our ingenuity.
In addition to the huge prize, Branson has created Virgin Fuels. The focus of this new venture will be to fund alternative energy research. He’s investing 400 million dollars in the project.
With scientists throughout the world working on this problem, there just may be some hope.
